Traditional SEO is focused on ranking for specific keywords. AI SEO is focused on being cited as an authority on specific topics. To win in this new era, you need to understand how AI search engines perceive your brand's expertise. ## The Shift from Keywords to Topics AI platforms like Perplexity and ChatGPT don't just look for matches; they look for depth. If you want to be the answer, you have to be the expert. ## Using Google Search Console for Topic Mapping Google Search Console (GSC) is a goldmine of audience intent data. By analyzing the queries that lead people to your site, you can identify the clusters of topics where you already have "permission" to lead the conversation. ### Step 1: Identify Your Core Clusters Look beyond individual keywords. Group your GSC data into semantic categories. Are people coming to you for "how-to" advice, technical specs, or industry trends? ### Step 2: Spot the Authority Gaps Where are you getting impressions but no clicks? This is often where AI search engines see your brand as relevant but your content isn't providing the definitive answer yet. ## Download Our Free AI SEO Template We've built a simple template to help you process your GSC data and turn it into a topical authority roadmap. [Get the Template Here](https://app.forecast.ing/google-search-console-tool-ai-seo) ## Conclusion The brands that win in the AI era will be those that prioritize depth over breadth. Start by mastering the topics your audience already associates with your brand.