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Turning audience questions into a content map that makes your brand the answer

Last updated 3 months ago

New insights released regularly. Hit read more to dig in.

3D vector nodes connected by lines forming topic clusters on a blue backgroundTrending

Build Topical Authority in AI Search with Query2Vector [Tool]

AI search evaluates topics, not keywords. Upload your search queries and see which topics your audience cares about, ranked by opportunity.

Michael Levitz

Michael Levitz & Robin Tully

Co-Founder

8 Min

All Posts

Strategies for mapping audience questions and owning the answers.

3D vector nodes connected by lines forming topic clusters on a blue background

AI Search

8 Min

Build Topical Authority in AI Search with Query2Vector [Tool]

AI search evaluates topics, not keywords. Upload your search queries and see which topics your audience cares about, ranked by opportunity.

3D robot character holding a magnifying glass over a browser window with search results

AI Search

10 Min

How To Increase AI Search Using Google Search Console [Template]

AI search matches meaning, not keywords. Learn how vector search works and use our free template to analyze your Google Search Console data.

Colorful concentric circles with data points representing the zero-click content cycle.

Content Marketing

7 Min

The New Zero-Click Math of Content Marketing

AI search is sending less traffic but better buyers. The brands winning aren't chasing clicks. They're becoming the answer AI search engines cite.

Google AI Mode search interface with the text Ask anything with AI Mode.

AI Search

9 Min

From Keywords to Citations: Brand Visibility in AI Search Results

AI search engines don't rank pages. They cite brands. The shift from keywords to citations is rewriting how content teams earn visibility.

Gravel road through the Maine wilderness leading toward a forested mountain.

Product

6 Min

The Panic Before Progress: A Startup Road Trip

We missed our launch date, drove into the Maine wilderness on empty, and came back with an 8x breakthrough.

Laptop covered in sticky notes on a desk with a phone, apple, and glass of water.

Content Marketing

5 Min

Your Audience Subscribes to Your Brand, Not Your Email

Stop apologizing for emailing your audience. Two email marketing veterans argue you should double your frequency instead.

Black baseball cap with Tuesday embroidered in white

Content Marketing

6 Min

How to Never Run Out of Content Ideas Again

Your editorial calendar is a bet made months ago. The best content marketers constantly update what they know and adjust in real time.

Scene from School of Rock with Jack Black playing electric guitar in the classroom.

Product

5 Min

One Great Jupyter Notebook Can Change the World

We built software nobody needed, then pivoted to spreadsheets and Jupyter notebooks to build with our pilot users in real time.

Julius Erving dunking in a Philadelphia 76ers jersey

Content Marketing

5 Min

The Secret Analytics Dashboard Inside Your Gut

That feeling right before you hit send? It's data. Daniel Pink's research on regret reveals a framework for making better newsletter decisions.

Bowls of ingredients laid out for a recipe including rice, vegetables, egg, and seasonings.

Content Marketing

4 Min

My Favorite Recipe for an Email Newsletter

The tension between quantity and quality collides at the blinking cursor. A 60-minute research recipe to get unstuck and hit send.

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