Map The Questions. **Own The Answers.**
Movement, not measurement. Know which topics matter and how to lead, every week.
30k+
Topic Briefs Delivered
180k+
Questions Discovered
Topical Authority
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Forecast.ing
Trusted by 40+ content teams
Turn Your Expertise into Brand Visibility
Show up where your audience is looking with content that earns authority every time you publish.
Topic Mapping
Analyze The Entire Conversation
Make decisions from a comprehensive view of the conversation. Not whack-a-mole keyword list.
Map your brand, audience, and competitors
Decide where to engage and what to skip
See the conversation change week over week
Competitive Analysis
Find Your Advantage
See what competitors are covering and how fast. Find the gaps worth owning.
Target topics competitors are missing
Fill gaps before they close
Move faster with weekly updates
Content Briefs
From Research To Ready
The research is already done. Give your team briefs they can start on today.
Cited sources from news, competitors, and social
Brand positioning and messaging built in
The latest on what the market is saying
First Draft
Start 70% Done
Turn any brief into a draft. Your research, your sources, your voice. Ready to refine.
From brief to published in hours
Research and citations done for you
Current industry trends baked in
Give Your Team Superpowers
Automate research, briefs, and drafts so your team focuses on driving content ROI, not prep work.
Research On Autopilot
Research that used to take hours happens automatically. Power ups for lean content teams.
Briefs Ready To Go
Positioning, sources, and messaging built in. Your team spends time writing, not preparing to write.
Drafts Done Right
Drafts grounded in real research and auditable citations, not generic AI fluff and hallucinations.
Always Current
Fresh insights delivered weekly. Your team stays current without adding research hours.
Clear Priorities
Know which topics to pursue and which to skip. Spend time creating, not debating.
Every Piece Counts
Higher hit rate means your team's effort goes further. Publish more content that works.
Team Multiplier
Same team, more output, better quality. Scale what you publish without adding headcount.
Content ROI
Tie every piece to measurable results. Scale what works, cut what doesn't.
Lean Teams, Big Impact
Content leaders on scaling output, building authority, and leading their markets.
Predict and Prioritize
Forecast.ing predicts and prioritizes the topics that matter most, right now and strategically long term. They link audience signals directly to content decisions, making it easier to own high-impact topics that reinforce brand positioning.
Jillian Haynes
Senior Director, Sustena
Targets hit consistently
Forecast.ing works in the background, researching signals and creating content briefs so we can focus on telling the stories of Prairie Engineers. This partnership ensures our content hits the right targets.
Gabe Lett
CMO, Praire Engineers
30% Increase in Organic Traffic
Forecast.ing saves us hours every week by giving our team a clear, research-backed content plan we can put straight into production. They identify the most effective topics and brief each tactic.
Harris Edelman
CEO, TechMike
266
Page One Google Rankings
Forecast.ing solves the most time-consuming part of marketing: figuring out what to say. They connect real audience signals to clear content strategies, so I don’t have to guess.
Bob Frady
CEO, PropertyLens
Featured Content
Guides, tools, and frameworks to meet your audience where they're about to need help.
![Build Topical Authority in AI Search with Query2Vector [Tool]](/static/images/blogs/build-topical-authority-in-ai-search-with-query2vector-tool.jpg)
AI Search
8 min
Build Topical Authority in AI Search with Query2Vector [Tool]
Learn how AI search measures brand authority through three pillars: keywords, semantic search, and topic authority. Use our free Query2Vector tool to transform your Google Search Console data into vector clusters and prioritize topics for AI search visibility.
![How To Increase AI Search Visibility with Google Search Console Data [Template]](/static/images/blogs/how-to-increase-ai-search-visibility-with-google-search-console-data-free-template.jpg)
AI Search
10 min
How To Increase AI Search Visibility with Google Search Console Data [Template]
Discover how to leverage your Google Search Console data to improve your brand's visibility in AI search engines. Download our free template to start mapping your topical authority today.
Content Marketing
7 min
The New Zero-Click Math of Content Marketing
The majority of Google searches now end without a click. Learn how content marketers can survive and thrive in the zero-click era by focusing on brand impressions and AI citations.
Common questions about content marketing research
Content marketing research maps the real conversation happening in your market by analyzing what brands, competitors, news, and audiences are publishing. It shows which topics matter and where gaps exist.
Map the conversation first. Keyword lists show search queries but miss what competitors, news, and influencers are publishing. Full topic mapping shows the complete picture, so you know which topics to pursue and which to skip.
Create content built around the real conversation in your market. Content that covers topics comprehensively earns rankings in Google and citations in AI answer engines like ChatGPT and Perplexity.
Topical authority means owning entire topics, not just ranking for single keywords. You build it by creating complete coverage from broad themes to specific questions.
Automate research, briefs, and drafts. When the research is done for you, your team spends time creating, not preparing to create.
Keyword tools show search volume estimates. [Forecast.ing](/) maps what's being published across your market, weighted by real conversation volume. And it structures your content to match how the conversation is organized.
Map The Questions. Own The Answers.
Increase topical authority by being first to the topics your audience cares about most.
Join the 40+ content teams already using our platform to scale their content.
