Author
Michael Levitz
Co-Founder
Michael Levitz is the Co-Founder of Forecast.ing, a content marketing research platform that increases brand visibility and organic traffic.
He has worked in content marketing and SEO for over 15 years, building programs for brands including Ameriprise, Avaya, Hasbro, Pampers, PwC, Samsung, Sony Music, Verizon, Volvo, and Zappos.
Michael has always been obsessed with research, but as the number of channels, publications, and signals grew, it became impossible to do manually. He co-founded Forecast.ing with Robin Tully to solve that problem: give brands the depth of research needed to form sharp points of view while scoring and auditing every decision along the way.
His work has been published in Business Insider, Inc., InformationWeek, ReadWrite, and TheStreet.
Articles by Michael Levitz
28 articles
Keyword Research Techniques
7 Min
Search Intent Tools: 3 Methods to Analyze Any Keyword
Discover how search intent tools enhance SEO and user experience. Learn to optimize your content effectively.
Keyword Research Techniques
5 Min
How Low Volume Keywords Benefit Your SEO Strategy
Low volume keywords convert better and compound into topical authority. Two case studies and the metrics that matter.
Keyword Research Techniques
5 Min
How to Find Low Search Volume Keywords for Your Niche
Find low search volume keywords through keyword tools, first-party data, and non-search signals.
Keyword Research Techniques
5 Min
Long-Tail vs Short-Tail Keywords: Differences and Strategy
How long-tail and short-tail keywords differ, when each is the right choice, and how they map to content structure.
Keyword Research Techniques
4 Min
Improve SEO with Keyword Intent Understanding
How understanding keyword intent improves rankings, content alignment, and conversion — with practical examples.
Keyword Research Techniques
5 Min
How to Do Keyword Research Step by Step
The essential steps, the common mistakes, and what keyword research looks like when it plugs into a larger system.
Keyword Research Techniques
8 Min
Low Search Volume Keywords: A Strategic Guide
The case for low search volume keywords, why tools undercount them, and how to build a strategy that compounds.
Keyword Research Techniques
4 Min
Long-Tail Keywords vs Low Search Volume Keywords
The overlap, the differences, and why the distinction matters for how you build content.
Keyword Research Techniques
5 Min
Identify Core Search Intent of Your Audience
How to identify the core search intent of your target audience and align your content strategy to match.
