Author
Michael Levitz
Co-Founder
Michael Levitz is the Co-Founder of Forecast.ing, a content marketing research platform that increases brand visibility and organic traffic.
He has worked in content marketing and SEO for over 15 years, building programs for brands including Ameriprise, Avaya, Hasbro, Pampers, PwC, Samsung, Sony Music, Verizon, Volvo, and Zappos.
Michael has always been obsessed with research, but as the number of channels, publications, and signals grew, it became impossible to do manually. He co-founded Forecast.ing with Robin Tully to solve that problem: give brands the depth of research needed to form sharp points of view while scoring and auditing every decision along the way.
His work has been published in Business Insider, Inc., InformationWeek, ReadWrite, and TheStreet.
Articles by Michael Levitz
28 articles
AI Search
8 Min
Build Topical Authority in AI Search with Query2Vector [Tool]
AI search evaluates topics, not keywords. Upload your search queries and see which topics your audience cares about, ranked by opportunity.
AI Search
10 Min
How To Increase AI Search Using Google Search Console [Template]
AI search matches meaning, not keywords. Learn how vector search works and use our free template to analyze your Google Search Console data.
Content Marketing
7 Min
The New Zero-Click Math of Content Marketing
AI search is sending less traffic but better buyers. The brands winning aren't chasing clicks. They're becoming the answer AI search engines cite.
AI Search
9 Min
From Keywords to Citations: Brand Visibility in AI Search Results
AI search engines don't rank pages. They cite brands. The shift from keywords to citations is rewriting how content teams earn visibility.
Product
6 Min
The Panic Before Progress: A Startup Road Trip
We missed our launch date, drove into the Maine wilderness on empty, and came back with an 8x breakthrough.
Content Marketing
5 Min
Your Audience Subscribes to Your Brand, Not Your Email
Stop apologizing for emailing your audience. Two email marketing veterans argue you should double your frequency instead.
Content Marketing
6 Min
How to Never Run Out of Content Ideas Again
Your editorial calendar is a bet made months ago. The best content marketers constantly update what they know and adjust in real time.
Product
5 Min
One Great Jupyter Notebook Can Change the World
We built software nobody needed, then pivoted to spreadsheets and Jupyter notebooks to build with our pilot users in real time.
Content Marketing
5 Min
The Secret Analytics Dashboard Inside Your Gut
That feeling right before you hit send? It's data. Daniel Pink's research on regret reveals a framework for making better newsletter decisions.
