Author
Michael Levitz
Co-Founder
Michael Levitz is the Co-Founder of Forecast.ing, a content marketing research platform that increases brand visibility and organic traffic.
He has worked in content marketing and SEO for over 15 years, building programs for brands including Ameriprise, Avaya, Hasbro, Pampers, PwC, Samsung, Sony Music, Verizon, Volvo, and Zappos.
Michael has always been obsessed with research, but as the number of channels, publications, and signals grew, it became impossible to do manually. He co-founded Forecast.ing with Robin Tully to solve that problem: give brands the depth of research needed to form sharp points of view while scoring and auditing every decision along the way.
His work has been published in Business Insider, Inc., InformationWeek, ReadWrite, and TheStreet.
Articles by Michael Levitz
28 articles
Keyword Research Techniques
5 Min
How Often Should You Update Your Keyword Strategy?
Not on a calendar. The triggers that tell you when to update, and what updating actually means in a topic-first model.
Keyword Research Techniques
4 Min
Long-Tail Keywords vs Low Search Volume Keywords
The overlap, the differences, and why the distinction matters for how you build content.
Keyword Research Techniques
5 Min
How Low Volume Keywords Benefit Your SEO Strategy
Low volume keywords convert better and compound into topical authority. Two case studies and the metrics that matter.
Keyword Research Techniques
5 Min
How Long-Tail Keywords Benefit Your SEO Strategy
The standard benefits plus what most guides skip: how long-tail keywords compound, when they fail, and the AI shift.
Keyword Research Techniques
5 Min
Low Search Volume Keywords: What They Are and Why They Work
Learn what low search volume keywords are, how they differ from high-volume terms, and where to find them.
Keyword Research Techniques
5 Min
How to Find Long-Tail Keywords and Choose the Right Ones
Discovery methods most guides cover, plus a prioritization framework for choosing which long-tail keywords to target.
Keyword Research Techniques
5 Min
Is Keyword Research Still Important in the AI Era?
What has changed about keyword research, what has not, and why the process matters more now than the keywords.
Keyword Research Techniques
7 Min
Search Intent Tools: 3 Methods to Analyze Any Keyword
Discover how search intent tools enhance SEO and user experience. Learn to optimize your content effectively.
Keyword Research Techniques
5 Min
Identify Core Search Intent of Your Audience
How to identify the core search intent of your target audience and align your content strategy to match.
