Author
Michael Levitz
Co-Founder
Michael Levitz is the Co-Founder of Forecast.ing, a content marketing research platform that increases brand visibility and organic traffic.
He has worked in content marketing and SEO for over 15 years, building programs for brands including Ameriprise, Avaya, Hasbro, Pampers, PwC, Samsung, Sony Music, Verizon, Volvo, and Zappos.
Michael has always been obsessed with research, but as the number of channels, publications, and signals grew, it became impossible to do manually. He co-founded Forecast.ing with Robin Tully to solve that problem: give brands the depth of research needed to form sharp points of view while scoring and auditing every decision along the way.
His work has been published in Business Insider, Inc., InformationWeek, ReadWrite, and TheStreet.
Articles by Michael Levitz
28 articles
Keyword Research Techniques
5 Min
Is Keyword Research Still Important in the AI Era?
What has changed about keyword research, what has not, and why the process matters more now than the keywords.
Keyword Research Techniques
11 Min
Keyword Research Techniques for Semantic and AI Search
The five keyword research techniques that work after the semantic shift, and how to connect them into a content strategy.
Keyword Research Techniques
4 Min
Improve SEO with Keyword Intent Understanding
How understanding keyword intent improves rankings, content alignment, and conversion — with practical examples.
Keyword Research Techniques
5 Min
How Long-Tail Keywords Benefit Your SEO Strategy
The standard benefits plus what most guides skip: how long-tail keywords compound, when they fail, and the AI shift.
Keyword Research Techniques
5 Min
How to Find Low Search Volume Keywords for Your Niche
Find low search volume keywords through keyword tools, first-party data, and non-search signals.
Keyword Research Techniques
5 Min
Long-Tail vs Short-Tail Keywords: Differences and Strategy
How long-tail and short-tail keywords differ, when each is the right choice, and how they map to content structure.
Keyword Research Techniques
8 Min
Long-Tail Keyword Strategy: A Framework for Content Teams
How long-tail keywords work as a content architecture strategy, not just a selection tactic, in the AI era.
Keyword Research Techniques
5 Min
When to Target Low Search Volume Keywords
A decision framework for low search volume keywords: when to target them, when to skip, and how to validate.
Keyword Research Techniques
5 Min
Identify Core Search Intent of Your Audience
How to identify the core search intent of your target audience and align your content strategy to match.