Author
Robin Tully
Co-Founder
Robin Tully is the Co-Founder of Forecast.ing, a content marketing research platform that increases brand visibility and organic traffic.
He specializes in data science and machine learning, with experience building analytical systems that turn large, messy datasets into decisions. Before Forecast.ing, he served as Director of Data and Analytics for Andrew Yang's presidential campaign, where he managed a team of 13 analysts, engineers, and data scientists. His work in fundraising analysis and audience targeting contributed to over $40M in donations and helped the campaign reach 3% national support.
Earlier, Robin was a Senior Data Scientist at Excella, where he built machine learning architecture for U.S. Citizenship and Immigration Services using neural networks, NLP, and ensemble methods. The USCIS Civics Test Study Tools he helped develop won the Director's Golden Door Award.
He was also the technical lead of the winning entry in the Colorado River Basin Data Visualization Challenge, working with 3.3 million rows of water resource data.
Articles by Robin Tully
19 articles
Keyword Research Techniques
5 Min
How Often Should You Update Your Keyword Strategy?
Not on a calendar. The triggers that tell you when to update, and what updating actually means in a topic-first model.
Keyword Research Techniques
4 Min
Long-Tail Keywords vs Low Search Volume Keywords
The overlap, the differences, and why the distinction matters for how you build content.
Keyword Research Techniques
5 Min
How Low Volume Keywords Benefit Your SEO Strategy
Low volume keywords convert better and compound into topical authority. Two case studies and the metrics that matter.
Keyword Research Techniques
5 Min
How Long-Tail Keywords Benefit Your SEO Strategy
The standard benefits plus what most guides skip: how long-tail keywords compound, when they fail, and the AI shift.
Keyword Research Techniques
5 Min
Low Search Volume Keywords: What They Are and Why They Work
Learn what low search volume keywords are, how they differ from high-volume terms, and where to find them.
Keyword Research Techniques
5 Min
How to Find Long-Tail Keywords and Choose the Right Ones
Discovery methods most guides cover, plus a prioritization framework for choosing which long-tail keywords to target.
Keyword Research Techniques
5 Min
Is Keyword Research Still Important in the AI Era?
What has changed about keyword research, what has not, and why the process matters more now than the keywords.
Keyword Research Techniques
7 Min
Search Intent Tools: 3 Methods to Analyze Any Keyword
Discover how search intent tools enhance SEO and user experience. Learn to optimize your content effectively.
Keyword Research Techniques
5 Min
Identify Core Search Intent of Your Audience
How to identify the core search intent of your target audience and align your content strategy to match.
