Author
Robin Tully
Co-Founder
Robin Tully is the Co-Founder of Forecast.ing, a content marketing research platform that increases brand visibility and organic traffic.
He specializes in data science and machine learning, with experience building analytical systems that turn large, messy datasets into decisions. Before Forecast.ing, he served as Director of Data and Analytics for Andrew Yang's presidential campaign, where he managed a team of 13 analysts, engineers, and data scientists. His work in fundraising analysis and audience targeting contributed to over $40M in donations and helped the campaign reach 3% national support.
Earlier, Robin was a Senior Data Scientist at Excella, where he built machine learning architecture for U.S. Citizenship and Immigration Services using neural networks, NLP, and ensemble methods. The USCIS Civics Test Study Tools he helped develop won the Director's Golden Door Award.
He was also the technical lead of the winning entry in the Colorado River Basin Data Visualization Challenge, working with 3.3 million rows of water resource data.
Articles by Robin Tully
19 articles
Keyword Research Techniques
5 Min
Is Keyword Research Still Important in the AI Era?
What has changed about keyword research, what has not, and why the process matters more now than the keywords.
Keyword Research Techniques
11 Min
Keyword Research Techniques for Semantic and AI Search
The five keyword research techniques that work after the semantic shift, and how to connect them into a content strategy.
Keyword Research Techniques
4 Min
Improve SEO with Keyword Intent Understanding
How understanding keyword intent improves rankings, content alignment, and conversion — with practical examples.
Keyword Research Techniques
5 Min
How Long-Tail Keywords Benefit Your SEO Strategy
The standard benefits plus what most guides skip: how long-tail keywords compound, when they fail, and the AI shift.
Keyword Research Techniques
5 Min
How to Find Low Search Volume Keywords for Your Niche
Find low search volume keywords through keyword tools, first-party data, and non-search signals.
Keyword Research Techniques
5 Min
Long-Tail vs Short-Tail Keywords: Differences and Strategy
How long-tail and short-tail keywords differ, when each is the right choice, and how they map to content structure.
Keyword Research Techniques
8 Min
Long-Tail Keyword Strategy: A Framework for Content Teams
How long-tail keywords work as a content architecture strategy, not just a selection tactic, in the AI era.
Keyword Research Techniques
5 Min
When to Target Low Search Volume Keywords
A decision framework for low search volume keywords: when to target them, when to skip, and how to validate.
Keyword Research Techniques
5 Min
Identify Core Search Intent of Your Audience
How to identify the core search intent of your target audience and align your content strategy to match.